Overview
WooCommerce Conversion Tracking synchronizes purchase events from WooCommerce stores with major advertising platforms — so store owners can track ad ROI accurately and build retargeting audiences.
Supported Platforms
- Google Ads (purchase, add-to-cart, begin-checkout)
- Facebook / Meta Pixel (Purchase, ViewContent, AddToCart, InitiateCheckout)
- TikTok Pixel
- Snapchat Pixel
- Pinterest Tag
Architecture
Each platform is implemented as a discrete adapter: a PHP class that hooks into WooCommerce checkout and cart events, builds the platform-specific payload, and injects the tracking script. Adding a new platform takes under an hour.
Privacy
All PII is hashed client-side before being sent to ad platforms. Compatible with GDPR consent managers — fires only after consent is granted.
Available On
WordPress.org plugin repository.